The Gay & Lesbian Alliance Against Defamation isn’t happy about this week’s episode of South Park. GLAADis blasting the envelope-pushing comedy for its use of the word “fag” in a recent airing.

The episode — which aired on the long-running Comedy Central series on Wednesday — sees the characters use the anti-gay slur to refer to “annoying and inconsiderate” riders of Harley Davidson motorcycles. Homosexuals in the area take offense at first, but later join in with the “re-branding” of the word.

GLAAD is disturbed that South Park producers would make light of such a serious issue and fear the episode may do more harm than good in the fight for gay rights. GLAAD wrote: “Though this seems to represent a well-intentioned effort by the creators of South Park to delegitimise a vulgar anti-gay slur, the fact is that the word is and remains a hateful slur that is often part of the harassment, bullying and violence that gay people, and gay youth in particular, experience on a daily basis in this country.”

The complaint continued: “This is a slur whose meaning remains rooted in homophobia. And while many South Park viewers will understand the sophisticated satire and critique in last night’s episode, others won’t – and if even a small number of those take from this a message that using the ‘F-word’ is OK, it worsens the hostile climate that many in our community continue to face.”

South Park’s “The F Word” will re-air on Comedy Central multiple times throughout the week; you can catch you can catch it 11:30PM on Sunday and 2:30AM on Monday.