George Lopez’s new late night talk show, Lopez Tonight, premieres this Monday night @ 11PM on TBS — and the self-proclaimed Latin King of Comedy is getting the word out with a little help from Twitter and Times Square!

Now through Nov. 15, Twitter posts from Lopez and selected fans will be displayed on a high-definition billboard between 44th and 45th Streets on New York City’s famed Broadway strip. A scroll of selected tweets run on the billboard around the clock and fans can register and tweet through http://georgetweets.com.