Would you buy french fries from this man?

Poor Gary Coleman just can’t catch a break. The 41-year-old former Diff’rent Strokes child star has a new gig. The pint-sized actor/former security guard/ex-telemarketer is endorsing a Canadian french fry chain in a series of print and billboard ads now on display around the country.

Gary appears in the ads holding a cup of pippin’ hot french fries from New York Fries, next to ad copy which reads: “After 25 years, some things are still fresh.” His image is also being used as a booblehead in a Facebook application for the company.

This is just sad.

Marketing Magazine writes: To celebrate its 25th anniversary, New York Fries is tapping into pop culture’s past for a new print and out-of-home campaign from its Toronto-based agency Zig…..Zig wanted to look at celebrities from the era of New York Fries’ birth “that are no longer all that relevant,” [the marketing manager for New York Fries] said.

“After going through a full list of tenderly remembered people, we decided to go with Gary Coleman because everyone still had this affection for him… We thought he paid-off the innuendo in the ‘fresh’ line really well, and were thrilled he was willing to do it.”