Republican-affiliated network Fox has become the first broadcast network to turn down a request for air by President Barack Obama. On Wednesday Instead of airing the president’s prime-time news conference on Wednesday, FOX will broadcast its drama Lie to Me.
ABC, CBS, NBC, CNN, MSNBC and CNBC are all carrying the 8PM EDT event — albeit grudgingly –which falls on Obama’s 100th day in office.
The news conference comes at the start of a ratings “sweeps” months. Carrying a news conference costs the four broadcast networks an estimated $10 million-plus in lost advertising revenue.
This isn’t the first time FOX has pulled such a move. In November 2001, the network didn’t carry a primetime speech by President George W. Bush, despite a request from The White House.
Fox will direct viewers interested in the news conference to Fox News Channel and the Fox Business Network. which will both carry the conference.