Will Smith has been named the “Most Bankable Star in Hollywood” in Forbes Magazine’s 2009 ranking of Star Currency.
The stars were ranked on ability to attract financing for a project, box office success, and appeal to different audience demographics–among other similar factors.
The financial magazine surveyed more than 150 entertainment industry professionals, including producers and directors.
“[Will] can move from doing the pop film to an Ali to a Seven Pounds to The Pursuit of Happyness, so he’s able to play in all worlds,” said John Burman, special projects director for Forbes Media. “I think people just like watching him on screen.”
“Will Smith stands alone as the only actor to score a perfect 10 among industry voters in the Star Currency survey. He has shown, time and again, that, in today’s world, regardless of the material, people want to watch Will Smith,” said Ashok Amritraj, chairman and CEO of Hyde Park Entertainment. “He is cross-genre and proved it multiple times,” Amritraj added.
The Top 10 “Bankable Hollywood Stars” are: