Kevin Federline is expecting his Nationwide Insurance Ad as a McDonald’s french fry fryer to change his image in the public eye.

Fed-Ex is placing perfect public perception at the top of his list of priorities, “Just changing my perception of myself in the public eye is number one,” he told People Magazine on the set of his commercial, which is set for a Superbowl Sunday debut. “I’m slowly and gradually doing that.”

“I always look at everything positive no matter what,” he said. “I’ve been through a lot of stuff in my life and had to overcome a lot of different situations. I learned at a young age it’s not good to be negative about everything. Life’s too short for that.”

“The music will always be there,” he said. “Clothing deals, we’re in negotiations with that. Some overseas stuff. Still going to do a little bit of the club appearances. This is just the perfect kickoff to the new year to me.”