A Nationwide Insurance ad slated for a Superbowl Sunday premiere has Britney’s estranged hubbby playing the french fry guy at a McDonald’s restaurant-but not everyone is laughing, namely the fast food workers of America.

Annika Stevenson, the head of the National Restaurant Association that represents the U.S.’s 935,000 restaurants, says in a official complaint letter to Nationwide’s CEO Jerry Jurgenson, “A sudden change in Federline’s career could have been depicted with him holding an unemployment benefit check. It shouldn’t be necessary for a company to disrespect others to get its point across. …It’s a negative, unfair and inaccurate reflection. It’s not Kevin we take issue with, but the depiction of where he ends up.”

Nationwide maintains that the ad is not meant “to offend or insult the many fine individuals who work in the restaurant industry.”