Eva Mendes is the new face of Calvin Klein. The Latina bombshell has inked a $3-$5 million three year deal to promore CK’s latest fragrance, to be launched later this year. Eva will appear in print, television, and public appearances as part of her CK campaign.

“Eva exudes an effortless and unpretentious sensuality, which is perfectly in line with the Calvin Klein brand DNA,” Calvin Klein president Tom Murray said in a statement.