ESPN will launch its first 3D TV network in June.
On Tuesay, the Disney-owned sports unit announced the introduction of ESPN 3D, the industry’s first 3D television network. ESPN has been testing 3D for more than two years and produced the college football game between University of Southern California and Ohio State University in select theaters and on the USC campus last fall.
“This will be a meaningful step to drive adoption of 3D television sets and afford opportunities for our affiliates to create value through new product offerings, and our advertisers, who want fresh sponsorship opportunities,” Sean Bratches, ESPN’s executive vice president of sales and marketing, said in a statement this afternoon.
ESPN 3D will host its first broadcast –the World Cup soccer match between South Africa and Mexico — on June 11. The network expects to air at least 85 live sporting events during its first year.