She’s the resident conservative chatterbox (or nitwit, depending on you ask) on The View, but Elisabeth Hasselbeck is creating a different kind of “dialogue” with the launch her new clothing line.

The controversial reality personality has teamed up with style brand Dialogue to create a collection of “pretty and polished separates.” Like many of the celebrity-designed lines that have become a fixture on the QVC, Elisabeth’s line is “affordable,” with each item ranging in price from about $40 to $80.

“I think it’s nice to feel like someone paid a little more attention,” Elisabeth says on her QVC commercial for the line.

Elisabeth Hasselbeck will unveil her line tonight @ 9PM EST on QVC.