Dove Labels Women As Beautiful Or Average And The Results Are Amazing

Dove has an important message for women, you are beautiful if you think you are beautiful. The company recently setup a new campaign that asked women around the world to walk through one of the two doors at various store fronts. The first door featured a sign that said “Beautiful” and the second door read “Average.” Dove left it up to each female to choose which door they would walk through. After they chose a door, they were asked to explain their decision.

The video, titled “Choose Beautiful,” featured women in San Francisco, Shanghai, Delhi, London and Sao Paulo.

Dove’s message? Being beautiful is your choice and the power to label your looks are in your hands and nobody else has the right to label you.

Dove Choose Beautiful Campaign

The company writes:

“Women make thousands of choices each day — related to their careers, their families, and, let’s not forget, themselves. Feeling beautiful is one of those choices that women should feel empowered to make for themselves, every day.:”

The video has racked up more than 1.5 million views since being uploaded just 48 hours ago.

What an amazing and powerful message from the team at Dove.

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James Vanderhoff
James Vanderhoff is a former editor at