Rachel Bilson will design a junior sportswear line for DKNY that is set to hit major designers retailers this Fall. The former OC actress will star in a series of ad campaigns for the new collection titled Edie Rose.
“This is something that I have been interested in doing for such a long time. I was just waiting for the perfect opportunity for it to be done right,” Rachel says of her new business venture with fashion maven Donna Karen.
“This line is my main focus right now,” she continued, “I can’t draw at all, so I won’t be doing any sketches, but I am learning to sew. I think it’s important to know more about the whole process of making clothes.”
“Our customer has a real emotional connection with Rachel and she’s always on the best-dressed lists, so it seemed like such a win-win for us. Rachel has real personal style and she is very involved in every step. You can really see that in the collection,” says DKNY President Kevin Monogue.
Edie Rose will go on sale this September.