Diesel has released a sample of it’s Spring/Summer 2008 ad campaign, set to go into mass circulation in early 2008.

For it’s Spring/Summer 2008 ad campaign, Diesel is using its ads to showcase product across its different collections for the first time, while tweaking the frenzy of modern, high-speed life. Diesel tapped British celebrity photographer Laurie Bartley, who portrays a series of models whizzing through a museum taking photos, or out on the streets of Los Angeles, running while putting on lipstick at the same time. “We want to point at the absurdity of these situations, which prevent us from savoring them,” a Diesel spokeswoman said. The photos will include pieces from the new Diesel Black Gold line, in addition to the other collections.