A radio station in Detroit is under fire for promoting a contest encouraging listeners to predict the day Britney Spears is going to die. DJ Big Boy of WKQI-FM 95.5 in Detroit announced a “Britney Suicide Watch” contest early last week.

“If you can guess the exact day that Britney dies, whether it’s from drugs or however she dies, if you’re right, we’ll give you a thousand bucks,” the DJ told the audience.

A webpage featured on the station’s titled “Britney Death Poll” stated “Life has been rough recently for Britney Spears. Guess the date she’ll commit suicide… if you’re right you could win $1000!!!”

A statement from the station’s operations manager, Dom Theodore, apologized for the “content” of Big Boy’s show.

“In no way were we making light of death or suicide,” the statement said.

The $1,000 prize that would has been donated to the American Foundation for Suicide Prevention.

Tammi Landry, the Michigan-area director for the AFSP, calls it an unwelcome gesture.

“We need money for research and education, but I’m not taking money from an organization trying to get better ratings with a suicide watch,” Landry told The Detroit News. “I’ll accept their apology and take their $1,000, if the contest is off.”