A new Emporio Armani advertisement featuring David and Victoria Beckham was unveiled as part of Milan Men’s Fashion Week in Italy on Wednesday.

The couple, who are parents to Brooklyn, 9, Romeo, 6, and Cruz, 3, are promoting underwear from the Italian fashion house’s Spring/Summer 2009 collection.

The complete print ad campaign, shot by celebrated fashion photographers Mert Alas and Marcus Piggott, will debut across New York, LA, London, Rome, Paris, and Tokyo later this year.