David Hasselhoff has launched a social networking site where fans can get together and yammer on about how wonderful he is.

The former Baywatch star rivals Myspace and Facebook with the creation of Hoffspace, an online community which allows guests to build profiles and communicate with fellow Hoff fans.

“I decided to start a network where people from across the world might come together and get a conversation started over me,” David wrote on the official site on Tuesday. “Where it will lead, I don’t know but the world would be a better place if everyone talked a little more to each other…”

Hoffspace features never-before-seen pictures of the TV personality and live streaming Hoff TV. The Hoff Hair Appreciation Society connects fans who love Hoff’s hair and there is even a group for folks who admire the actor’s dog.

“In my travels round the world I have always been surprised that no matter where I go people recognize and know me, from Europe, Australia and India to the Philippines and the Zulu Nation in South Africa. This got me thinking… I realized that while two people from two entirely different countries and backgrounds may seem to have nothing in common, the only thing they might have in common is me….”