David Beckham is the new face of Sharpie Permanent Markers. The soccer star will begin appearing in a global ad campaign for the company, set to premiere in the States later this month.

Sharpie’s head Howard Heckes says:

“Like the Sharpie brand, David embodies individuality and creative expression. He is the rare athlete who transcends nationality and sport to command worldwide attention, making him the perfect ambassador for Sharpie marker users who are as passionate about the bold mark of a Sharpie as they are about the colours, variety and almost limitless uses of the product.”