Dakota Fanning’s Marc Jacobs Fragrance Ad Banned in UK
Dakota’s causing The Brits to bristle.
A Marc Jacobs fragrance ad featuring usually clean-cut teen star Dakota Fanning has been banned in Britain. The Advertising Standard Authority — the UK’s watchdog on ad morale — have banned 17-year-old Dakota’s appearance in a campaign for Marc’s Oh, Lola! scent “sexually provocative,” according to reports. Critics also argue that the advertisement, which features Fanning, sitting on the floor, alone, wearing a thigh-length dress with a perfume bottle positioned between her legs, could contribute to the “sexualization of children.”
“We noted that the model was holding up the perfume bottle which rested in her lap between her legs and we considered that its position was sexually provocative…We understood the model was 17 years old but we considered she looked under the age of 16…We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualise a child. We therefore concluded that the ad was irresponsible and was likely to cause serious offense.”
When the ad debuted in June, Jacobs chose Dakota to be the face of his new Oh, Lola perfume because she is “seductive and sweet” and a “contemporary Lolita.” The Louis Vuitton creative director has been a big fan of the Twilight actress and considered her perfect as the face of his fragrance collaboration with Coty.
“I’ve been a big fan of Dakota since the first time I saw her in a movie.When we were speaking about who to use in the Oh, Lola fragrance ads – I had recently seen The Runaways. Dakota was in it, and I knew she could be this contemporary Lolita, seductive yet sweet. When we were speaking about who to use in the Oh, Lola fragrance ads – I had recently seen The Runaways. Dakota was in it, and I knew she could be this contemporary Lolita, seductive yet sweet.”
Dakota has been an admirer of Marc’s scents for some time and was “humbled” to be invited to appear in the new campaign.
“Every time one of Marc’s fragrances comes out I run to the store to buy it. The moment I was asked to be a part of the Oh, Lola campaign, I was so humbled and said ‘yes’ immediately,” she explained to Woman’s Wear Daily.