Supermodel Cindy Crawford has developed a line of home furnishings and accessories for J.C. Penney Co.
“Cindy Crawford Style is an exciting addition to our assortment of home brands. This brand is another example of our strong commitment to our home business,” said Ken Hicks, president and chief merchandising officer for JCPenney.
The Cindy Crawford Style collection–offering consumers a set of traditional styled bedding, window coverings, bath, decorative accessories, table top, area rugs, lighting, and wall dÃ©cor –will debut in Penney’s first Manhattan store scheduled to open in July and then carried throughout the chain in September.
According to an official press statement released by Penney’s on Friday: Promotional prices for items in the Cindy Crawford Style collection will begin at $169.99 for a queen comforter set, $49.99 for 400TC sheets and $29.99 for a blanket/throw; $129 for furniture; $119.99 for wall dÃ©cor; $69.99 for lighting; $69.99 for area rugs; $59 for accent furniture; $29.99 for window coverings and $23.99 for window hardware and accessories; $24.99 for decorative accessories; $23.99 for decorative pillows; $24.99 for table top items; and $9.99 for a bath towel.
Small accent furniture designed exclusively by Cindy will also be available in select markets.
“I am thrilled to partner with JCPenney – a company with a proven record of building powerful lifestyle brands – and am looking forward to sharing my passion and sense of style for home decorating with consumers across America,” says the former runway vixen. “Featuring a beautiful, timeless style, my collection is designed to inspire and help create a look that’s fresh, effortless and enduring – I feel it will resonate strongly with the JCPenney customer.”