Michael Jackson & Christian Audigier pose in this picture snapped at Christian’s 50th birthday celebration last month.

The King Pop is planning to launch his own fashion line in cooperation with Ed Hardy designer Christian Audigier, Life & Style Magazine snitches say.

“Michael is taking this very seriously,” an L&S insider whispers. “It’s still in the developing stages, but it’s going to be big…This will be a major comeback for Michael. He’s dedicating a lot of his time and money to this venture,” the insider says.