The fallout of the Rihanna/Chris Brown Smackdown continues with the news that the “Run It” hitmaker will no longer be involved in the infamous Got Milk? ads once his campaign with the nutritional brand ends this week.

The company says the ads were scheduled to end this week originally, but they will no longer be using the troubled R&B singer after he was arrested over the weekend for violently beating his girlfriend, singer Rihanna.

Chris is currently under investigation for alleged domestic violence.

A press statement released by Got Milk? bosses on Tuesday read: “The Milk Mustache campaign is taking the allegations against Chris Brown very seriously. We are very proud and protective of the image of the Milk Mustache campaign and the responsible message it sends to teens. Mr. Brown’s ad was launched last fall and is scheduled to end this week.”

On Monday, snack food giant Wrigley pulled the plug on Chris’ Doublemint Gum print and commercial campaign.