On Thursday, Wrigley’s Gum officially severed ties with former celebrity spokesman Chris Brown. The gum manufacturer formally terminated their commercial deal with the R&B star following his guilty plea on charges of assaulting former girlfriend Rihanna last winter.

This fool is finished…..

Brown had been a spokesman for Doublemint gum and his hit song “Forever” was part of Wrigley’s advertising campaign. His ads for the brand were temporarily pulled from the air after he was charged with assaulting the pop star last Friday.

At the time, Wrigley bosses released a statement explaining why they were suspending Chris’ campaign: “Wrigley is concerned by the serious allegations made against Chris Brown. We believe Mr. Brown should be afforded the same due process as any citizen. However, we have made the decision to suspend the current advertising featuring Brown and any related marketing communications until the matter is resolved.”