Nike and BabyGap are among the designers battling for an opportunity to dress Britney Spears’ young sons. Sean Preston, 3, and Jayden James, 2, have become mini fashion icons on the Toddler Scene since traveling with their superstar mom as she crisscrosses the globe on her international Circus Tour, Star claims. The boys are being actively pursued by kid clothing designers who want them to wear Sean Preston and Jayden to wear their gear.

“The boys are adorable and photograped so often that they’ve become celebrities themselves,” says an industry spy. “Moms want to buy want Preston and Jayden wear. Some designers are even offering money to have a chance to dress the boys!”