Cheryl Cole’s worth it….

INF Events

Girls Aloud frontwoman Cheryl Cole has landed a deal to appear as a spokesmodel for beauty brand L’Oreal Paris.

The British sweetheart will represent the company in a series of print and television promos in the UK.

“I have always loved the brand and have always wanted to say the iconic phrase: ‘Because you’re worth it’, so to be given that opportunity is absolutely amazing,” the “Can’t Speak French” singer, 26.

“Cheryl is a glamorous, stylish and talented young woman whose warmth and charm has captivated the nation and helped to establish her as an inspiration to women throughout the UK,” L’Oreal can’t be happier about signing a deal with Cheryl. the company’s general manager, Gayle Tait, said in a statement Wednesday.

Cheryl’s first L’Oreal campaign will promote the brand’s new hair product called Elvive Full Restore 5, premiering next month.