Kellie Pickler is shedding her Southern Girl Next Door image in a new ad campaign for Sexy Hair.

“I’ve been using Sexy Hair products for a couple of years, and I’m thrilled to be working with them,” says Pickler. “I need all the Sexy I can get!”

Joining the American Idol alum in the 2009 Sexy Hair print promotional campaign are Dancing With The Stars pro Cheryl Burke, pop group Girlicious, and indie rock band Close To Home.

The new ad campaign will run in publications like Allure, Cosmopolitan, Launchpad, Modern Salon, American Salon, and Canadian Hairdresser between April and December.