Scarlett Johansson latest role is as global brand ambassador for Do-It-Yourself beverage brand SodaStream: It’s a gig she hopes will inspire the world to make healthier pop.
Now if she could just get the commercial on the air.
ScarJo’s first spot for the company was originally intended to air during the Super Bowl. Just this week, however, Sodastream suits was surprised to learn that their ad was rejected by Fox — and not for typical reasons.
The tame campaign was instead nixed thanks to Scarlett’s closing line: “Sorry, Coke and Pepsi.” Sounds innocent enough, but Fox has chosen not to air the ad because it smears big money advertisers Coca-Cola and Pepsi.
Additionally, Scarlett has come under scrutiny from Oxfam International — for which she is also an ambassador — for supporting an Israeli-based company that maintains its production facilities on the West Bank. Johansson addressed the controversy head-on in a written statement to The Huffington Post:
“I never intended on being the face of any social or political movement, distinction, separation or stance as part of my affiliation with SodaStream. SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights. That is what is happening in their Ma’ale Adumim factory every working day.”
“As part of my efforts as an Ambassador for Oxfam, I have witnessed first-hand that progress is made when communities join together and work alongside one another and feel proud of the outcome of that work in the quality of their product and work environment, in the pay they bring home to their families and in the benefits they equally receive.”