Bringing their slightly lower wattage to the mix are Ultimate Fighting Champ turned Jenna Jameson’s other half Tito Ortiz, America’s Got Talent judge Piers Morgan, 2005’s Playboy Playmate of the Year Tiffany Fallon and original Apprentice baddie Omarosa.

Rounding out the players: Olympic softball gold medalist Jennie Finch and Nely Galan, the creator of Galan Entertainment, who has created more than 600 English- and Spanish-language programs.

“This will be the most exciting season of The Apprentice yet—maybe even better than season one,” Trump said in typical understated fashion as he introduced the seventh installment. “Our 14 celebrity contestants are incredible individually, and as a group they will make The Celebrity Apprentice one of the hottest shows on television.”

Executive producer Mark Burnett was just as eager to trumpet the new season as a winner, unlike seasons past when the ratings have taken a deep tumble from their season one heyday.

“We’re back, and in our old time slot,” stated the Emmy-winning reality guru. “The series is epic, and Donald is on fire!”

This time around, the would-be apprenti will compete not for a chance to serve as Trump gofer, but for the chance to win $250,000 for their designated charity. Each challenge will also revolve around fundraising tactics, for which the celebs can use their connections and cachet to earn money for various charitable organizations.

Returning to monitor the stars’ progress throughout the season will be Trump offspring Ivanka and Donald Jr., as well as longtime Trump Organization employee and Apprentice mentor George Ross. The boardroom will also feature a rotating seat for the final monitor, which will frequently, producers claim, feature a roster of surprise famous faces.