Catholic Church Equinox Ad Campaign Controversy: Equinox Fitness Club Nude Man Nun Ad Campaign
Oh dear. The Catholic Church is up in arms over the latest ad campaign from fitness giant Equinox. Apparently The Pope no likey an Equinox advertisement depicting Catholic nuns sketching the netherparts of a nude male model. (Who has a very nice butt, might I add). The controversial ad is just one in a series of racy flicks released by Equinox last month.
(View More NC-17 Equinox Ads Here)
“It says a great deal about this perverse obsession in both the fashion industry and the advertising industry of exploiting and mocking and sexualizing Catholic religious imagery,” says C.J. Doyle of the Catholic Action League of Massachusetts.
But Equinox is defending it’s right to be raunchy, the chain says: “Our ad campaigns are based on personal motivation and fantasy and throughout history the body has been considered a form of art.”
I’m not an incredibly religious person (as my potty mouth should already demonstrate), but I am Christian and I am spiritual, so I think virginal nuns doodling pictures of some guy’s ding-dong might be a bit much.
What do you think? Has Equinox gone too far with this season’s ad campaign? Too provocative or does society need to lighten up? Leave your thoughts.
Thanks For Link Maria
Written by Castina on February 4th, 2008 | Tagged as: News,Popular Culture
On September 21st 2010, Jokubas wrote:
I think that Equinox (whoever they are) are enacting the highest form of insult to themselves and members of the largest religion in the world. They insult humanity by mocking nuns who are like everyone else the children of God but have chosen to lead a blessed life far removed from the image presented. May god bless the poor sole of the artist behind this sick image.
On February 4th 2011, Diane wrote:
I am NOT a prude and fairly liberal, but Equinox has gone too far…one photo shows a male model being used as a human table for a group of woman …..this symbol is used in Bondage of men….being a human table for woman….this is more than fantasy….it is sick and crap advertising.
I was thinking of joining this gym, but after seeing these ads, I would not give them my money. Using sex to sell gym memberships is lame and Equinox must be hard up for members if they have to resort to this kind of bad taste. Also if I were a Catholic I would be hurt and insulted that a company would depict Nuns in this sleezy way…..Is nothing sacred anymore ? Like the movies coming out of Hollywood and like our T.V. shows, all of today’s media has gone down the toilet. No taste and no standards. Only crap and more crap and no talent.
On December 31st 2012, denz wrote:
there are nude paintings and sculptures right inside the vatican… so how's this any different? #hipocrites