Israeli model Bar Rafaeli appeared on The Ellen DeGeneres Show to promote the 2009 swimsuit issue of Sports Illustrated on Friday, Feb. 20.

Being the Sports Illustrated Swimsuit Edition cover girl has its benefits.

How about your very own airplane, for starters?

Check out SI model Bar Refaeli at the unveiling of Southwest Airlines Sports Illustrated One on Wednesday.

Bar Refaeli, who is heating up newsstands nationwide as the covergirl of this year Sports Illustrated Swimsuit Edition, appeared on the Late Show with David Letterman on Wednesday.

Here’s a video from last night’s show.

The world is getting a much better look at Leonardo DiCaprio’s girlfriend.

On Tuesday, Israeli model Bar Refaeli was unveiled as covergirl of the 2009 Sports Illustrated Swimsuit Edition.

Sporting a string bikini by Missoni, this is Bar’s first-time as cover girl of S.I.’s Swimsuit Issue, which launched in 1964.

“The cover has to reflect the athleticism and sexiness of the culture.This photo is modern, her hair and swimsuit look natural. You see her freckles. Her body is amazing and she looks intelligent,” says S.I. group editor Terry McDonell,.

Bar Refaeli swung by NYC’s Rockefeller Plaza to chat about her latest gig as covergirl for the 2009 Sports Illustrated Swimsuit Edition with the hosts of The TODAY Show on Tuesday.

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Bar Refaeli is set to appear on the cover of Sport’s Illustrated’s 2009 Swimsuit Issue, hitting newsstands today.

“Last year, she opened her mouth about it, so they gave the cover to Marissa Miller instead.”

The Israeli-born model, 23, is currently dating Revolutionary Road actor Leonardo DiCaprio.

Bar Refaeli is the latest model to grace the cover of Sports Illustrated’s annual Swimsuit Issue.

The 2009 edition, which was unveiled on the Late Show with David Letterman on Monday, Feb. 9, 2009, hits newsstands today.

Don’t forget to check out the girl who could one day become Mrs. Leonardo DiCaprio in a special guest appearance on Letterman this Wednesday, Feb. 11th.

Danica Patrick looks amazingly hot in the Sports Illustrated Swimsuit Issue. Frankly, it doesn’t even matter that she can’t drive for crap. She is hot, and really, that is all that matters. Check out more pictures here

Last year’s annual swimsuit issue featured Victoria’s Secret Angel Marisa Miller.

Michael Phelps just achieved another unprecedented feat; the Baltimore native has become the first swimmer honored as Sports Illustrated’s “Sportsman of the Year.”

“Honestly, I feel like the same person I’ve been my whole life,” Michael said at a recent photo session where he posed for the Sports Illustrated cover. “I’m doing what I love. I was able to accomplish what I wanted to accomplish this year. It’s been a dream come true of a year, and I definitely couldn’t ask to change anything.”

S.I. group editor Terry McDonell said this year it was an easy choice: “Look at what he did in Beijing last summer. I was there. I saw him race after race, win again and again — we all saw that. And then to know him now — it is so obvious that he changed not only swimming, but also the entire Olympic landscape.”

Phelps, 23, broke human dolphin Mark Spitz’s record when he brought home eight gold medals at the Beijing Olympics in August. He is the “Most Decorated Olympian” in the history of the Games.