Danish super model Helena Christensen is making a career shift! I thought it was just a moment of model insanity when she discussed her dream of photographing a royal wedding, but now the lanky exotic creature is being paid $110,000 to run a photo shoot in Sydney for a tourism campaign. Not everyone was gung-ho about the idea. One Chamber of Commerce member is quotedsaying that “if it doesn’t work that is two years of money wasted in four days.”

This isn’t Helena’s first venture into professional photography from this angle. She also shot an ad campaign for the Carlsburg beer company. It makes sense. She’s been in front of the camera for years. She should know what looks right from the other side.