Didn’t he go to UCLA?

Gucci has unveiled Rihanna’s debut commercial promo for the fashion house’s “Tattoo Heart Collection,” benefiting the UNICEF.

Do you like the ad?

Go Behind-The-Scenes with Rihanna as the Barbadian pop star works with Gucci Creative Director Frida Giannini on the luxury brand’s 2008 Holiday ad campaign. Twenty-five percent of all proceeds from the sale of Gucci’s “Tattoo Heart Collection,” for which Rihanna is a spokesmodel, will benefit the UNICEF.

A full-length e-film documentary chronicling Rihanna’s work with the campaign will be debut on Rihanna’s and Gucci’s websites on December 9.

Check out a demure Claire Danes in her debut ad campaign as the new face of Gucci Jewelry.

James Franco makes his debut as Gucci’s newest celebrity spokesmodel in the first in a series of television promos for the fashion house’s Gucci by Gucci men’s fragrance.

Barbadian pop singer Rihanna has been selected as the spokesmodel for Gucci’s first UNICEF ad campaign. The star will appear in the fashion house’s Tattoo Heart campaign, premiering in December. Rihanna will be photographed in series of special edition print ads with UNICEF items, twenty-five percent of sales will benefit the children’s charity.

Gucci’s creative director, Frida Giannini, says she chose the songstress because of her “strong personality”.

“When we decided to dedicate a full ad campaign, more than just creating products, to really come out and show our commitment to UNICEF, I felt a musician and a beautiful woman was the perfect icon for this campaign.”

Danes appeared on the arm of her beau Hugh Dancy.

Claire Danes is a Gucci girl. The high-end fashion house has tapped the star to replace fellow actress Drew Barrymore in the latest series of promotions for it’s fine jewelry line.

“Claire Danes is a modern icon,” Gucci creative director Frida Giannini said in a statement on Thursday. “For me she is one of the most interesting young actresses on the international scene. She is very natural, fresh, and has a carefree attitude which can also be seen in the roles she has chosen. Claire’s sensual, confident beauty and her passionate, independent and strong character embodies today’s Gucci woman.” For her part, Danes added, “I am thrilled and honored to be working with Gucci on their jewelry campaign. Frida is a very inspiring and creative woman. Her vision is extraordinary and I am excited to be a part of it.”

Spider-Man star James Franco will front the new Gucci By Gucci men’s fragrance campaign. James makes his debut as a Gucci spokesmodel this Fall.

Paying homage to Rock N’ Roll was the theme at Wednesday afternoon’s showing of the Fall/Winter 2008/2009 Gucci Women’s Collection. Models invaded the catwalk with a shimmery showing of tunics, heavy metal hip-belts, and skin-tight jeans.