Gucci has unveiled Rihanna’s debut commercial promo for the fashion house’s “Tattoo Heart Collection,” benefiting the UNICEF.

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Go Behind-The-Scenes with Rihanna as the Barbadian pop star works with Gucci Creative Director Frida Giannini on the luxury brand’s 2008 Holiday ad campaign. Twenty-five percent of all proceeds from the sale of Gucci’s “Tattoo Heart Collection,” for which Rihanna is a spokesmodel, will benefit the UNICEF.

A full-length e-film documentary chronicling Rihanna’s work with the campaign will be debut on Rihanna’s and Gucci’s websites on December 9.

Check out a demure Claire Danes in her debut ad campaign as the new face of Gucci Jewelry.

James Franco makes his debut as Gucci’s newest celebrity spokesmodel in the first in a series of television promos for the fashion house’s Gucci by Gucci men’s fragrance.

Barbadian pop singer Rihanna has been selected as the spokesmodel for Gucci’s first UNICEF ad campaign. The star will appear in the fashion house’s Tattoo Heart campaign, premiering in December. Rihanna will be photographed in series of special edition print ads with UNICEF items, twenty-five percent of sales will benefit the children’s charity.
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