Recession? What Recession! Megan Fox will reap a big payday to model in her underpants. The stunning star of Transformers and Jennifer’s Body, 23, has landed a seven figure deal to replace Victoria Beckham as the new face and body of Emporio Armani Underwear and Armani Jeans, sources close to the deal dish to The Associated Press.

We hear Megan will pocket $2 million to strip down to post up in her panties in Armani’s upcoming Spring/Summer 2010 campaign, debuting later this year.
Most endorsement deals pay celebrities from $500,000 to $2 million for an ad campaign that runs a year, and Fox will make toward the high end of the range, a person familiar with the deal told The Associated Press.
Brunette bombshell Megan Fox will strip down to her underwear for the next round of Giorgio Armani’s Emporio Armani intimate ads, the Italian design house said on Wednesday.

The outspoken Transformers actress will replace singer/fashion icon Victoria Beckham in the Emporio Armani 2009/2010 autumn/winter ladies underwear campaign.
Megan will also be the new official spokesmodel for Armani Jeans.
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Tranformers’ Megan Fox is being considered to replace Victoria Beckham as the new face of Emporio Armani underwear after the singer ended her contract with the Italian brand.


Victoria has opted not to renew her one-year contract with Armani after choosing to instead put her energy into her various fashion and beauty ventures, which include dVb Style denim and dress collection, a line of sunglasses, and a number of fragrances under the Intimately Beckham label.
“Megan is perfect for Armani. She’’s one of the hottest woman in the world and will have huge appeal,” News Of The World has learned.
Victoria Beckham has developed a rare new talent – climbing a ladder in high heels and panties.

The former Spice Girl, now 35, shows off her new skill in her latest print ad for Emporio Armani’s Autumn/Winter Collection, photographed by Mert Alas and Marcus Piggott in Milan earlier this summer.


Armani frontman David Beckham is being lined up to appear in a new ad campaign with the fashion house’s new spokesmodel, Oscar-winning actress Angelina Jolie. The 34-year-old soccer star has already shot ads for the designer brand with his wife Victoria, 35, and now we hear Armani bosses are hoping Becks will show off his famous pecks alongside Hollywood’s hottest mom.
“When you have David Beckham and Angelina Jolie signed up to your fashion house, it’s a no-brainer to link them up,” a source spills PopLife.com. “The two are exceptionally beautiful on camera, but both committed to long-term partners so the ad would have to be sexy without offending their other halves.”
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Victoria and David Beckham strike a serious pose in the new ad campaign for the Autumn/Winter 2009/10 Emporio Armani Underwear collection.
Photographed by fashion photographers Mert Alas and Marcus Piggott, the Beckhams new ads will appear on billboards in New York, Los Angeles, London, Milan, Rome, Paris, and Tokyo later this month.

The Beckham unveiled an image of David Beckham’s chiselled chest — spanning six-stories high — as the soccer star’s latest ad for Emporio Armani underwear was unveiled to the public in a ceremony at Selfridges Department Store in London on Thursday. Read the rest of this entry »

Stylista Victoria Beckham unveiled a new 20-foot banner — of herself — promoting the Autumn/Winter 2009/2010 Emporio Armani women’s underwear collection at Macy’s Herald Square in New York City on Wednesday.
What do you think of Vic’s newest ad for Armani underoos?
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Animal rights activists with People For The Ethical Treatment of Animals are urging Oscar nominees to boycott Armani designs this awards season in protest of the company’s continued use of fur. Read the rest of this entry »

Victoria Beckham sizzles in her first lingerie shoot for designer Giorgio Armani’s Emporio Armani collection. Read the rest of this entry »