Pop Crunch » DKNY

Hilary Duff DKNY Femme Collection Ad

Castina — Tue, 28 Jul 2009 16:14:40 +0000

Spotted@
We’ve got a sneak peek at the first in a series of print campaigns promoting the release of Hilary Duff’s new Femme For DKNY Jeans Collection.

The fashion house has teamed up with the famed former Disney star to market a line of sweaters, tunics, dresses, and skinny jeans with the DKNY imprint.

“One of the hardest things is to come up with a name,” Hilary said of the Femme line in February. “But I think Femme works really well and explains the line perfectly as feminine but tough all at the same time. It’s aggressive, but in a good way.”

Hilary Duff DKNY Collection “Femme For DKNY Jeans”

Castina — Thu, 05 Feb 2009 10:09:16 +0000

Hilary Duff is teaming up with the fashionistas at DKNY Jeans to launch a new clothing line for twentysomethings, which she’s calling Femme for DKNY Jeans.

“One of the hardest things is to come up with a name,” Hilary, 21, told WWD of her new line. “But I think Femme works really well and explains the line perfectly as feminine but tough all at the same time. It’s aggressive, but in a good way.”

“There is truly something in this line for every girl whose styles change every day, like mine does,” Hilary told WWD. “Sometimes I want to wear tight leather leggings with a big plaid shirt, or other days I want to wear a floral-print dress but make it look edgy. Some days I like to be a bit more punk rock, but in a girly way. I love wearing layers and scarves, and I love that this line can be mixed and matched just the way you want it to. I think it’s the perfect line for young girls who can’t afford to buy a lot of clothes these days.”

The Femme line will launch in stores this Fall.

Rachel Bilson DKNY “Edie Rose” Ad

Castina — Thu, 17 Jul 2008 21:14:50 +0000

Edie Rose, Rachel Bilson’s debut collection for DKNY, will hit high-end department stores, including Macy’s and Nordstorm, this September. Here’s the former OC star in her first ad campaign for the new line.

DKNY Rachel Bilson “Edie Rose” Clothing Line September 2008

Castina — Thu, 13 Mar 2008 11:20:48 +0000

Rachel Bilson will design a junior sportswear line for DKNY that is set to hit major designers retailers this Fall. The former OC actress will star in a series of ad campaigns for the new collection titled Edie Rose.

“This is something that I have been interested in doing for such a long time. I was just waiting for the perfect opportunity for it to be done right,” Rachel says of her new business venture with fashion maven Donna Karen.

“This line is my main focus right now,” she continued, “I can’t draw at all, so I won’t be doing any sketches, but I am learning to sew. I think it’s important to know more about the whole process of making clothes.”

“Our customer has a real emotional connection with Rachel and she’s always on the best-dressed lists, so it seemed like such a win-win for us. Rachel has real personal style and she is very involved in every step. You can really see that in the collection,” says DKNY President Kevin Monogue.

Edie Rose will go on sale this September.

DKNY Rachel Bilson Clothing Line: Rachel Bilson DKNY Clothing Line

Castina — Thu, 13 Mar 2008 09:28:43 +0000

Great! Another celebrity clothing line (Insert sighing here). Rachel Bilson has teamed up with DKNY Jeans to launch her own line of signature designs. Developing….

DKNY Fall/Winter 2008/2009 Collection New York Fashion Week Pictures: DKNY New York Fashion Fall/Winter 2008/2009 Photos

Castina — Mon, 04 Feb 2008 00:36:43 +0000

Photos from the debut of Donna Karen’s Autumn/Winter 2008/2009 collection, presented at 711 Greenwich Street during New York Fashion Week. What do you think of the new DKNY collection.

Designer Donna Karen

Kate Moss DKNY Spring/Summer 2008 Ad Campaign

Castina — Wed, 05 Dec 2007 14:33:58 +0000

A sun-kissed Kate Moss has been snapped for the DKNY Spring/Summer 2008 ad campaign in this preview.

“It’s Nueva York,” Donna said. “We wanted a kind of Cuba…[Kate] understood it completely. It didn’t feel like a model just wearing the clothes, it felt like somebody who really owned it, somebody who came alive with a story behind her.”

The campaign will debut in fashion and lifestyle books in February.

Kate Moss DKNY Spring/Summer 2008 Ad Campaign Selection

Castina — Mon, 19 Nov 2007 14:52:06 +0000

Kate Moss has been tapped as the Donna Karan Spring/Summer 2008 ad campaign spokesmodel.

“She’s wild and sexy and somebody who has the energy to hang out in the streets, to dance… A woman who would have lived in that rawness but with a polish at the same time,” Donna Karen told WWD.

“The clothes don’t wear her, she wears the clothes.”

“We went cinematographic,” Donna says of the ad campaign. “We wanted to tell a story and we wanted somebody who had energy, passion, sophistication and cool. You put it all together and it says ‘Kate’.”