The Cuban-American star –dressed just in a skimpy bra and panties — joins a scantily-clad male model in a controversial new Calvin Kleins. The billboard spans an entire block on Houston St. in the city’s trendy SoHo neighborhood and has many New Yorkers complaining that the image is borderline “pornography,” according to The New York Daily News.

Calvin Klein has a long history of advertisements — and so does Eva. The Hitch star appeared in a CK fragrance campaign that was pulled in the U.S. last year after censors ruled it was obscene.

After public outrage, Calvin Klein replaced a racy billboard in the SoHo section of New York City.

The provocative ad, featuring a topless model and three young men, provoked controversy in the Big Apple after it appeared on the side of a building in the trendy neighborhood earlier this month.

Eva Mendes sizzles in a series of new ads for Calvin Klein Jeans.

Joining the Cuban-American actress in the Autumn/Winter collection ad campaign is male model Jamie Dornan.

The bulked-up hunk was previously featured in two Calvin Klein Jeans advertising campaigns; alongside supermodel Natalia Vodianova in the Fall of 2004 and catwalk queen Kate Moss in the Fall of 2006.

“Calvin Klein Jeans and Calvin Klein Underwear are both such iconic American brands, that to play a part in these campaigns is a true honor,” Dornan says. “Working alongside the sensationally sexy Eva Mendes on both shoots was incredible.”

The giant 50-foot-tall billboard advertising Calvin Klein jeans, features two young men and a young woman entangled half-clothed (a male and female kissing) as a third man lays at their feet, either undressing or putting his pants back on, ABC News writes.

Some neighborhood residents are so disturbed by the racy billboard that they are vowing to boycott the often-edgy designer.

“Not only the billboard, but a company — a corporate giant in America — feels it appropriate to put a semi-nude photograph in a major billboard in a high-traffic area where tens of thousands of children see this kind of activity going on,” said Randy Sharp, director of special projects for the American Family Association, a Christian organization that promotes preservation of traditional values.

For More On The Latest CK Ad Controversy, Visit ABC.com

The first commercial for Calvin Klein Jeans in more than two decades has been banned from American television.

The campaign, shot by Steve Meisel, features topless male and female models romping around on an old sofa.

The label is currently working on an edited version of the ad that will appear on cable TV, but the original uncensored version (See Above) will only be shown in European countries like Italy, France, Spain, and Germany.

It isn’t the first time a Calvin Klein campaign has attracted attention for its sexually-charged content. Last year, the advertisement for CK’s Obsession fragrance, featuring actress Eva Mendes, was banned for slipping in a peek of Eva’s exposed.

Marky Mark thinks Kate Moss looks like a prepubescent boy.

Kim Kardashian is mimicking the 1980 Calvin Kleins Jeans campaign that featured a 15-year-old Brooke Shields declaring “Nothing comes between me and my Calvins.”

The star of E!’s Keeping Up With The Kardashians will recreat the poses Brooke first made famous almost 30 years ago for the September 2008 issue of Radar Magazine.

Kim also used the opportunity to shoot back at recent remarks made by former BFF Paris Hilton, saying “If Paris Hilton thinks my butt looks gross, I don’t really care. At least I have a butt!”

“I love my butt, but enough already! I love that I’m curvy, but I’m on this major kick to try and lose weight, especially in my butt. I’m just so over it!”

Eva Mendes naughty commercial promo for Calvin Klein’s new Secret Obsession fragrance has been banned again, this time by video-sharing giant YouTube.

The ad, which features the Cuban actress slithering around topless with her nipples exposed, was rejected by all major American television networks for being too suggestive earlier this Summer. The clip did manage to become a YouTube sensation, but has now been removed from the Web site, who claims the footage “It has been removed due to terms of use violation.”

“This development is not entirely a surprise for the U.S. market,” says Tom Murry, president and chief operating officer of Calvin Klein Inc.

“We believe the commercial is exceptional and hits the mark for Secret Obsession. We will reach our consumers in the U.S. primarily through the Web site, the print campaign and at point of sale. We are anticipating a very successful global launch.”

Secret Obsession’s creative director Fabien Baron, on the other hand, is livid over the American network TV snub.

“You must be kidding me. This country really needs a new president — this country is so messed up,” Baron fumed after being quizzed about the ad spot, which features a nude Mendes. “It’s such a joke and it’s quite upsetting, frankly, how hypocritical this country has become. It’s OK for children to see people killed by guns? Spreading a little love right now would be a good idea.”

“She is being a little sexy, but they are not provocative. They are really well done. The spot is really beautiful — I really can’t believe this is happening.…I don’t know what else to say.”

Coty Inc., who manufactures Secret Obsession is reshooting a “less provocative” television promo for the fragrance.

Actress Eva Mendes is stripping down to her bare essentials as the spokesmodel for Calvin Klein’s new Seductive Comfort underwear line. Eva stars in the ad campaign for the new line of CK bras, available this Fall.

“I wear [Calvin Klein] G-strings all of the time on the red carpet and when shooting for a film because you don’t see the [panty] lines,” Eva says.

The Calvin Klein Seductive Comfort campaign debuts on the pages of U.S. magazines, including Vogue, Elle, Vanity Fair, In Style, People, Latina, O, The Oprah Magazine, and Interview, in September.