Getting model Alison Carroll to pose with your product might be the fastest way to sell something, ever. At a photocall for Sony Ericsson’s w910 Gaming Edition, Carroll posed as Lara Croft.

Before Alison was named the new Lara Croft model back in August, she was working as a receptionist. Among her many qualities that qualify her to portray the sexy video game character, the most important is that she is also a gymnast. Read the rest of this entry »