Sunday’s Super Bowl XLV landed 111 million viewers, setting a new record as the most-watched telecast in TV history. The figure tops the 106.5 million who watched the 2010 game between New Orleans and Indianapolis.
From Baby Vader to Roseanne Barr getting whacked by a log, on The Early Show Monday, correspondents Chris Wragge and Erica Hill spoke with marketing expert and author Sally Hogshead about the good, the bad, and the ugly ads from Sunday night’s Super Bowl XLV.
What were some of your favorite commercials from this year’s game?
Groupon, the popular US company that provides bulk discounts to online shoppers, has sparked a furor online after it aired an advertisement during last night’s Super Bowl game which poked fun at the political turmoil in Tibet.
In the commercial that has sparked a controversy, features Dominick & Eugene actor Timothy Hutton dining in a Chicago-area Himalayan restaurant. “The people of Tibet are in trouble, their very culture in jeopardy,” Hutton remarks, pointing at China’s refusal to grant autonomy to the state. Hutton then jokingly adds that despite the crisis, the Himalayan state is able to “whip up a great fish curry” and goes on to talk about the discount that he and other Groupon users received at a restaurant in Chicago.