With two snaps and a twist, Sacha Baron Cohen is gay hairdressing extraordinaire Bruno.

From the producers of the 2006 hit Borat, Bruno hits theaters July 10. The trailer for this summer’s surefire blockbuster comedy debuted on Myspace Thursday afternoon–and it was the second time in less than a week that the film hit the news.

Bruno found itself at the center of controversy this week when it was revealed that the Motion Picture Association of America gave the film the undesirable NC-17 rating after deeming several of the scenes too raunchy for anyone under 17.

What do you think of the Bruno trailer?