The Boss needs your help.

Rock icon Bruce Springsteen is appearing in a new ad for the Community Food Bank of New Jersey. The largest food bank in the Garden State is requesting the public’s assistance in ensuring that the organization’s shelves stay stocked with food in spite of today’s tough economic times.

Bruce’s ad will appear in New Jersey area papers, including The New York Times, The Star-Ledger, The Bergen Record, and The Daily Record, this Sunday.

If you would like to help, please visit www.njfoodbank.org.