Pop princess Britney Spears is starring in a new spoof fragrance advertisement promoting Mo — the fragrance for gay people.

The ad was created as part of a viral campaign for The LOGO Network’s NewNowNext Awards, which will honor the “(You Drive Me) Crazy” singer as a gay icon when the event airs next month.

“One spray and the gays will run your way,” Britney smiles as she holds the bottle up to the camera.