Those Britney For Bally’s rumors are back. Last month, reps for Britney Spears and Bally Total Fitness denied reports that the out-of-shape singer will re-sculpt her once stunning figure through an endorsement deal with the health club chain. But TMZ is reporting that the pop tart is presently in negotiations to front a promotional campaign for Bally.

TMZ insiders claim:

Brit’s parents have both been talking to Bally about making a deal. Daddy Jamie has the power as co-conservator to make it happen. It all happened because Larry Rudolph, who is coming back to manage the Britster, has a close friendship with John Wildman, the Chief Marketing Officer of Bally.