The BBC is on the hunt for disabled models to take part in a new television talent show. Britain’s Missing Top Model will feature eight women competing for a career in fashion, in a format patterned after America’s Next Top Model. The competition is open to disabled women aged between eighteen and thirty. The will live together in an apartment and go head to head in a different challenge each week.

“Our intention is to empower both the women featured in the project and thousands of others, who shouldn’t be invisible to the fashion industry just because they are disabled people,” producer Richard McKerrow explains. “We’re also looking to challenge preconceived notions of beauty.”

“This series aims to challenge the artificial boundaries that seem to exist in the beauty and fashion industries,” BBC3 spokesman Danny Cohen said on Thursday. “It would be great if in the future we began to see more disabled models gracing the covers of the world’s magazines.”

Industry experts will train them for photoshoots, location work and the catwalk.