Here’s one you don’t hear everyday. The Fred Segal Store, the high-end fashion gem frequented by celebrities Gwen Stefani, Tayler Lautner, Christina Aguilera, and Nicole Richie, will serve as the subject of a new reality show headed to Bravo.

“Fred Segal is a legendary retail haven synonymous with high fashion and style, and the fashionistas who work, shop and gossip at the store promise to have arresting, entertaining, colorful personalities and lives,” Frances Berwick, executive vp and general manager at Bravo, told The Hollywood Reporter on Tuesday.

The show will follow the daily drama that occurs in the lives of those who work and shop at the retail outlet’s Santa Monica, California location.