Beyonce is the New Face of H&M
Who’s ready for summer? Beyonce sure is. The “Bow Down” singer is showing off some killer curves as the face of H&M’s new campaign!
Beyonce has been announced as the latest spokesmodel for the Swedish fashion brand and will be featured prominently in the chain’s global summer campaign. Mrs. Carter’s H&M ad spot was shot by photography duo Inez van Lamsweerde and Vinnodh Matadin in Nassau.
“I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth and wind. It was a beautiful shoot on a tropical island.”
Rumors of the gig first circulated in January, after paps caught Bey posing for a tropical shoot in the Bahamas. Her dancer Kimberly Gipson tweeted:
“First day of trial in the Bahamas! H&M all set . go.”
The tweet was quickly deleted, presumably after Gipson received an ear full from an H&M executive.
The 31-year-old hitmaker assisted in the design process of the summer pieces, which includes a bodycon dress, a flowing sundress and a bikini, says Ann-Sofie Johansson, head of design at H&M.
“What makes these pieces even more special is that BeyoncÃ© herself had input into the design, and they are full of her own personal style.”