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Ben & Jerry’s “Hubby Hubby” Ice Cream Honors Gay Marriage In Vermont

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September 2nd, 2009 by Castina

Tagged as: Popular Culture


Ben & Jerry’s has temporarily renamed its “Chubby Hubby” ice cream “Hubby Hubby” to celebrate the start of legalized gay marriage in its home state of Vermont.

ben-jerrys-renames-ice-cream-for-gay-marriage

“At the core of Ben & Jerry’s values, we believe that social justice can and should be something that every human being is entitled to,” Ben & Jerry’s CEO Walt Freese in a statement. The action was taken in partnership with Freedom to Marry, a marriage equality group.

A wedding-themed Ben & Jerry’s truck handed out free “Hubby Hubby” across Vermont on Wednesday.

“Hubby Hubby” ice cream contains pretzel nuggets, which are chocolate-covered and filled with peanut butter, in vanilla ice cream with fudge and peanut butter swirls.

The new “Hubby Hubby” tub feautures a picture of two men tying the knot.

Ben and Jerry’s has developed a reputation for social activism since it was founded by two former hippies in Burlington in 1978. In January, the company renamed its Butter Pecan flavor to “Yes, Pecan” to commemorate President Obama’s inauguration as the nation’s first Black president.

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