Barbie is leaving her dream house for a new life in Hollywood. The 50-year-old doll is on her way to the big screen.

After months of negotiations, Universal has acquired the right to create the first live-action feature starring Barbie, Variety reported Thursday. Laurence Mark, whose credits include Jerry Maguire and Julie & Julia, is producing the film.

“Barbie may be the most popular girl in the world,” Universal Pictures chairman Marc Shmuger told the trade paper.

Barbie has previously been featured only in an assortment of animated direct-to-DVD films, as well as several video games. It is unclear how the famed toy will translate to a feature-length movie. Barbie, full name Barbara Millicent Roberts, is sometimes a high school teen, sometimes a pilot, teacher, or astronaut; and boasts a fleet of cars.