Lane Bryant Commercial Ad Banned By ABC & FOX
The Big Girls aren’t welcome on The Alphabet: Plus-size label Lane Bryant says that a commercial advertising their new line of lingerie has been rejected by ABC and FOX.
Lane Bryant — which caters to the pleasantly-plum bodies of the world — was set to launch its campaign for Cacique, a new line of intimates, during this week’s Dancing With The Stars, but controversy erupted after ABC abruptly yanked the ad spot, insisting the models in the ad bared too much cleavage for the commercial to be aired in primetime.
Lane Bryant thinks the Disney-owned network is “prejudiced against boobs” and has rallied cries of weight discrimination against the full-figured, an insider told The New York Post on Thursday.
“The cleavage of the plus-size models, they said, was excessive, and we don’t think that’s the case. It certainly appears to be discrimination against full-sized women.”
The brand also complains that FOX initially resisted the idea airing the ad during Wednesday’s episode American Idol. That network only relented after it was pointed out to executives that a commercial featuring the petite bodies of Victoria’s Secret models frequently airs between Idol segments.
Thoughts on this? Is the new Lane Bryant commercial too hot for TV?
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On April 22nd 2010, LC wrote:
Seriously? The network that chose Pamela Anderson to be on Dancing with the Stars has a problem with cleavage?
On April 23rd 2010, jen wrote:
This pisses me way the hell off. VS advertises “nudes” and their “fashion show” airs on network tv, but a girl who looks more like me (and, I suspect, more like a large portion of the networks’ female viewers) can’t be sexy and show some cleavage? Fuck you, network douchebags.
On April 23rd 2010, Katy wrote:
I completely agree with the other two comments on here! It’s ridiculous that the commercials and shows that are on these stations are okay, but if you want to show some normal sized women with REAL breasts that weren’t bought and there’s a problem?! If it was a Victoria’s Secret commercial it’d be fine because the girls are sticks and all of their cleavage is pretty much fake.
On April 24th 2010, Lost angelino wrote:
Kinda sad when the double standard is so obvious! Young people need to know what REAL boobs are suppose to look like..
On May 6th 2010, Tori wrote:
She is beautiful! She has every right to be proud of her body. She has a healthy but very curvy body and has a gorgeous face. People who ban this are too scared of plus size girls and prefer chopstick/toothpick girls instead. Ass. At least this girl wasn’t pretending to have an orgasm or pretends to be in a porno like those VS skanks. This sucks dude.
On August 4th 2010, oldpuppy wrote:
Are you kidding? The WORLD is too hot for the mainstream media.