“Avatar” Fast-Selling DVD Ever
James Cameron’s Avatar managed to dethrone the lensman’s 1997 epic Titanic as the highest-grossing film of all-time when it slammed into theaters last November — now the fantasy film is doing the same thing on home release.
Avatar sold 6.7 million DVDs and blu-ray discs in its first four days of release, The Daily Telegraph said on Monday. The number sets a record and makes Avatar the best-selling DVD ever. The flick also moved a reported 2.7 million blu-ray discs, besting The Dark Knight’s previously existing record of 2.5 million total.
It took Avatar just four days to beat a number that the 2008 earned over six months of sales.