“Avatar” Sets One-Day Blu-Ray Sales Record

James Cameron’s Oscar-winning blockbuster Avatar sold a record-breaking 1.5 million copies on blu-ray discs when it arrived on store shelves on the 40th anniversary of Earth Day this week. The feat shatters the previous record set by The Dark Knight in 2008. A 3D blu-ray edition of Avatar is planned for release sometime next year. Earlier this year, Avatar replaced Cameron’s 1997 period drama Titanic as the highest-grossing film in cinema history.

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