Pop Fiction creator Ashton Kutcher is leading his face to a series of new Nikon Camera Commercials and print promotions. Posing in trendy locations around the Globe, Ashton will be pimping the manufacturer’s new COOLPIX Style series cameras. The campaign will debut nationally with a television commercial on Tuesday (Today).

“Ashton is the perfect choice for this campaign as he embodies both the stylish and fun attributes of Nikon’s COOLPIX Style series cameras,” Lisa Baxt, senior communications manager for Nikon Inc said in a statement. “Ashton’s collaborative spirit, creativity and approachable personality enhanced our campaign which showcases the great style, sleek colorful design and ease of use of Nikon’s newest COOLPIX Style series cameras.”

“I am thrilled to work with Nikon on this campaign,” Ashton says. “I think technology today represents so much more than just function — it represents personal style and sophistication. I’m enjoying the opportunity to work with such a well respected brand and a group of highly creative individuals on a campaign that showcases the style, design and simplicity of the new COOLPIX cameras.”